DR Will's
Dr Will’s is a fast-growing UK condiment brand founded in 2017 with a mission to make sauces that taste great while using better ingredients. Created by a real doctor and a team of food-obsessed founders, the brand focuses on natural condiments made without refined sugar, artificial additives, or preservatives.
DR Will's
Dr Will’s is a fast-growing UK condiment brand founded in 2017 with a mission to make sauces that taste great while using better ingredients. Created by a real doctor and a team of food-obsessed founders, the brand focuses on natural condiments made without refined sugar, artificial additives, or preservatives.
The brand focuses on natural condiments made without refined sugar, artificial additives, or preservatives. Their range includes mayonnaise, ketchup, hot sauces, BBQ sauces and dressings, and is stocked nationwide in major retailers such as Tesco, Waitrose, Ocado and Co-op.
Amazon Account Management
Listing Creation & SEO Optimisation
A+ Content & Amazon Store Design
Amazon Support & Strategic Guidance
Amazon
The strategy began with deep competitor and keyword research, analysing top-ranking listings across the mayonnaise and specialty condiment categories. This data-driven process allowed me to identify the most relevant and high-impact keywords being used in titles, bullet points, and descriptions.
From there I developed a fully optimised listing structure designed to balance SEO performance, clarity for shoppers, and the brand’s tone of voice.
Alongside the core listing optimisation, I also:
- Built high-impact A+ Content designed for both desktop and mobile experiences
- Developed a Brand Story module, an often overlooked element that helps build trust and improve engagement
- Structured the page to guide shoppers through the product benefits clearly while reinforcing brand positioning
Amazon data suggests Brand Story modules alone can increase conversion rates by around 5–10%, making them a valuable addition when executed properly.
Results in numbers
Impressive outcomes that highlight the success of our strategies.
100+
Hundreds of sales per month and growing
4.8K⭐
Average rating
Amazon Choice Badge
Amazon Choice badge
High Ranking
In the Mayonnaise and Specialty Mayonnaise categories
DotWill 2026
